About Heritage and Hospitality

This interview with the Sbokou sisters perfectly captures what I believe hospitality should be - deeply rooted and genuinely human. What strikes me most is how they've taken their family legacy in Crete and evolved it without losing its soul.

Their approach to luxury as something slower, more grounded, and deeply human is exactly what I see working in the best properties I consult with. It's not always about thread counts or marble lobbies; it's about creating spaces where guests feel genuinely welcomed into something bigger than a transaction. The sisters understand that true hospitality comes from heritage but also know how to make that heritage speak to modern travelers.

This is the kind of project that inspires me - where every detail connects to a larger story and where authenticity isn't performed, it's lived. Their work shows how powerful it can be when hospitality flows from who you actually are, not what you think guests want you to be.

Read the full interview here