Boutique Hotels
These are where personality meets polish. Boutique hotels have the freedom to be different - whether that's through unique design, local character, or intimate service that big chains can't match. They're often housed in historic buildings with stories to tell, or designed around a specific theme that reflects their location. The magic happens when every detail - from the lobby art to the breakfast presentation - feels intentional and connected. When done right, boutique hotels become destinations themselves, not just places to sleep.
Process
Working with boutique properties requires understanding that luxury - whether traditional or quiet - demands high levels of attention to detail. The balance between technology and automation has to be carefully selected here. The priority is always about the crowd and understanding each individual guest and their needs. Some might need more efficiency and distance, while others want to talk and have things carefully explained. The winning approach is reading the room - and this skill can be trained and guided.
